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A project of global significance.

UNICEF USA is a global children’s activist that has the power to transform systems to create lasting change.

The UNICEF USA Globe embodies the broad scale, impact and influence of the organization. The mark is a powerfully simple icon, and is used to unify all UNICEF USA brand communications.

Brand architecture
With the introduction of the Globe, UNICEF USA is taking a monolithic approach to brand architecture. All sub-brands and programs will be identified primarily with the UNICEF USA Globe. Global outreach is at the center of everything UNICEF USA does.