George Dickel • Tennessee Sour Mash Whisky
It's not just a different choice, it's a better choice.
Guys who know whiskey know there is an alternative to Jack, and it's actually better. One winter, George Dickel discovered that if you cool whisky distillate, you could more easily remove heavy impurities- leaving only pure, high quality whisky for a smoother taste.
Note: We designed George Dickel while employed at Landor.