8 "Must Haves" for Evaluating Brand Design

Regardless of product categories or project types…whether the assignment is about innovation  concepts and ideas, or naming, or design, I can wholeheartedly say that two presentations are never ever exactly alike. Except for that one big question that always comes up: “How do you know which idea is strongest?”

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Old Elk Distillery: Building a Brand That Lasts

A insightful article in Boss Magazine about a wonderful client. See some of the innovations BrandtBrand helped create for Old Elk Distillery. 

Old Elk Distillery is the distillery behind Old Elk Bourbon, Dry Town Gin, and Nooku Bourbon Cream. Founded by Curt and Nancy Richardson, the innovators who created OtterBox and Blue Ocean Enterprises.  Old Elk Distillery follows the Richardsons’ tradition of innovation by crafting spirits unlike any others. Led by a team of experienced and passionate distillers based in Fort Collins, Colo., Old Elk prides itself on developing premium, handcrafted gin and bourbons.

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Lee ArtersOld Elk