Ypióca Cachaça
Cachaça is shedding negative baggage and being rediscovered by Brazilians for depth, quality, versatility and heritage.
Ypióca is the brand that invites people to come together. Ypióca means “happy house”—a place where real and deep connections are made. In every bottle of Ypióca this authentic warm welcome can be tasted. It is a true Brazilian cachaça that has maintained its quality standards since it began in 1846.
The new 5 Keys icon represents each patriarch of the brand since Ypióca was the first "branded” product in Brazilian history. The center key represents the wife of the original founder who had the idea to name their cachaca and sell it as a brand. Today, the Ypióca script remains virtually intact from her original hand writing.
Cachaça is an invitation to connect with others. It is the spirit that brings people together—whether it’s a shot sipped slowly with an old friend or a caipirinha shared with a new friend. It is a bond and a pact.
Ypioca brings to life the essence of Brazilian hospitality. The Brazilian Pousada guest house embodies the natural, rustic elegance of Brazil and pay reverence to its storied past. Pousadas are the perfect backdrop to connect with friends and experience the best of Brazil.