Redefining notions of rum.
Zacapa. The worlds most premium and delicious rum.
Aged at an altitude of 2300 meters above sea level in a "house above the clouds," Zacapa Rum from Guatemala has a remarkable taste that elevates rum to its highest level. Positioning this masterpiece, we created a rich brand world, advertising and Point-of-Sale that conveyed all the sophistication of a fine scotch, with a simple compelling visual to tell the Zacapa story.
Note: We worked on Zacapa while employed at Landor.