BrandtBrand
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Zacapa Rum

Redefining notions of rum.

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Zacapa. The worlds most premium and delicious rum.

Aged at an altitude of 2300 meters above sea level in a "house above the clouds," Zacapa Rum from Guatemala has a remarkable taste that elevates rum to its highest level. Positioning this masterpiece, we created a rich brand world, advertising and Point-of-Sale that conveyed all the sophistication of a fine scotch, with a simple compelling visual to tell the Zacapa story.

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Note: We worked on Zacapa while employed at Landor.