The spirits category is a battlefield. PB&W needed a powerful visual idea, that consumers would "get" in the wink of an eye. We landed on something as all American as Peanut Butter itself: The peanut bag from Baseball games, country fairs and circus tents. Added some sizzle and just the right amount of spirits quality cues to reassure young adults, that while fun and delicious, it is also crafted with passion by the people of Old Elk.
Deliberately crafted from nostalgia – PB&W brings fans together to celebrate the unexpected joys of life, and connect over the discovery of a new, exciting flavor experience delivered from a favorite taste from their past.