BRAND REFRESH
A popular vitamin brand boasts a new brand purpose.
SUNDOWN NATURALS is one of the largest brands in the Vitamin, Mineral, Herbal, Supplement category. They came to BrandtBrand with a tremendous opportunity to grow further with a new and differentiated product story and brand purpose. Clean Nutrition.
The SUNDOWN Brand had been hard at work to create the category’s first broadline brand to be “All Clean. All the time.” Free of GMO’s, Artificial Colors and flavoring, Gluten and far more.
EARLY RESULTS
NBTY was able to enter a new channel, all doors of the largest retail chain in the world, giving SUNDOWN the burst of growth it so deserved.
“Sundown Naturals required breakthrough thinking, and branding on a very truncated timeline. The BrandtBrand team delivered. The new branding brought our new 100% Free Of brand positioning to life in such an amazing manner that we were able to secure significant incremental distribution at the world’s largest retailer. Simply, BrandtBrand helped make that happen. After that initial experience, BrandtBrand has become NBTY’s primary branding partner and have been awarded multiple assignments.”
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