The Natures Bounty Company asked BrandtBrand to help create a new-to-world, broad line of aromatherapy products. Other than being given a brand name and consumer segment, we had a virtual white sheet of paper to create from. We developed the core brand essence, brand identity, packaging design and merchandising.
The project required a big idea that would resonate and differentiate NATURE'S ORIGIN, and drive the "Look & Feel" across every consumer touchpoint. After reviewing multiple brand ideas, we landed on the world of the "Modern Luxury Hotel & Spa", a phenomenon that has changed hotel design forever. This powerful idea brings to life all the attributes of a great aromatherapy experience; purity, modernity and tapped into the highest emotional benefits of the NATURE'S ORIGIN AROMATHERAPY brand.