A popular vitamin brand boasts a new brand purpose.
SUNDOWN NATURALS is one of the largest brands in the Vitamin, Mineral, Herbal, Supplement category. They came to BrandtBrand with a tremendous opportunity grow further with a new and differentiated product story and brand purpose. Clean Nutrition.
The SUNDOWN Brand had been hard at work to create the category’s first broadline brand to be “All Clean. All the time.” Free of GMO’s, Artificial Colors and flavoring, Gluten and far more.
NBTY was able to enter a new channel, all doors of the largest retail chain in the world, giving SUNDOWN NATURALS the burst of growth it so deserved.